RFID-Tagged Visitor Badges Are Key to Measuring NPE Success

One of the biggest innovations at NPE2009 will actually be quite small: the tiny radio frequency identification (RFID) tag built into the registration badge received by each show attendee. Besides providing hard data on show attendance, RFID technology will make it possible to provide all visitors with detailed information on the patterns in attendee behavior that emerge throughout the show. In addition, exhibitors that purchase sponsorships of certain events and facilities at McCormick Place will receive RFID data on visitors.